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About us

Our Great Story

I've been faced with many obstacles in life as many of us have,   thinking for every one of them  "That's life".    And at some point I realized that is so far from the truth, what a relief! Once I had  my aha moment  I just had to let the rest of the world know, to me it was like having a really big secret and finally I was allowed to share it with so many people,   so them their selves could work towards having their aha moment! I have several years experience in the mental health field but even better I had 40 years experience of life and not a pleasant one,  so  I began with  creating a podcast to bring awareness to the realities of the life I was living the life my neighbors in my community  were  living and right  form the start the mission completely changed. My name is Seleda Simmons , I am the  founder of The Real Deal 610  and through the grace of god  this nonprofit organization has the opportunity to service our community in several areas that are attributed to poverty along with  an outstanding team of experts with the  experience and passion.  to serve Reading, Pa.  Being firm believers in working together we have over 20 community partners from  all over the city with the same vision making our city great!



Seleda Simmons

  Executive Director/Founder

KARELIN ANTONIO- Administrative Assistant    

RUBY ANDUJAR- Community Project Manager

ROB SWEENEY-   Licensed Mental  Health / Substance Abuse Counselor/Coordinator


SHAWN BRIDGES- Returning Citizens Program Director

Alexis Paul- Gang Prevention and Intervention specialist

Our Services

Let us be that missing piece to your success

We are targeting these people with the greatest needs in our community

*Reading Area Youth                           *Recently discharged mental health and disability patients

*Recently released inmates and convicted felons                      *Youth aging out of placement   


Wellness  in Recovery Action Planning- Individual Coaching and referral

convicted Felon Fairness

Returning Citizen Program-  Advocacy and training for recently released/soon released  citizens  to better prepare them for reentry  into society.

Community Education and Awareness

Bringing Mental Health Awareness 

Gun Violence Awareness and Prevention Planning

Political and Social  Awareness 

Employment Awareness

Adult/Youth Advocacy

That may consist but not limited to job readiness, budget counseling, Mental Health referrals  but NOT diagnoses, housing /bill referrals

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